Paid vs Organic Search Engine Optimization
Their two ways to get listed on search engines paid and organic with paid SEO you paid google or any other search engine on cost per click basis to place your websites in the sponsored ads section.
The cost per click varies based on the keyword and it’s determined through a bidding process. The bid for a keyword can range anywhere from one cent upwards for more than a hundred dollars. The person placing the bids is only charged when someone clicks on the ads. All search engines allow this feature because it allows them to make some money. Although this is a fantastic way to be placed on top of any search engine. It does not work as well as being placed in the organic search results which have a far higher click-through rate, conversion rate, and overall trust. For those reasons, the scope of these articles is mainly focused on organic search engine ranking.
Different between Websites vs Web pages
The last thing I would mention is that there’s a difference between a website and a web page. Consider a website as a book and the web pages within that book. When you search you something on search engines they display the most relevant and highest call the web pages. Of course, the website does matter because it gives the web pages credibility hence both websites and web pages were together. That is it’s for the SEO basic article everything else we need to learn about SEO will come up organically as we continue. And our next part will be talking about how to optimize your website so it’s backed up, updated and fast.
In this section of the article we are going to begin making headway Into improving your website ranking in search engines. Base on the insight presented to us by the three studies (MOZ, Search Metrics, Backlinko) we are using as our guides. I will equip you with some easy implement tactics which can help your SEO in a big way. With very low effort on your part.
- We will begin the section by looking at how your current SEO currently doing. So begin to guess some point of where you are starting.
- Secondly, I want to walk you through how to set up the best and easiest to use online analytical software.
- And lastly, I want to show you how to optimize your website so it works faster and smoother. So without further due let’s dive in.
Testing your playground: know where you are
In the first article of website optimization, we will begin by taking a look into your current SEO performance. So we know where you are starting. By the end of this lecture, you will know your first SEO score. So let’s start.
Firstly I would like you to open up your chrome browser. And search Woorank chrome extension and add it to chrome. Now that it is installed. Run it on your website or competitor’s website. Ones it’s done doing it’s the thing it will give you the approximate measure of how well your website done on the SEO at the current moment in time.
If this number really law don’t be the least bit concerned. That’s why I’m here for. At this point scroll down and skip over some other matrix this plugin offers. If all these words and numbers look like alliance speak to you one’s again don’t worry yourself. Because by the end of the articles you will be familiarized with most everything here. Got your ranking? Now I encourage you to write it down somewhere. Better yet take a snapshot and if you want to you can share it with the forum here. This ranking will act as a base from where your SEO will grow. Now that we have our ranking let’s get some analytical software setup so you can monitor your website progress.