If getting prospects to go to your web site is your first problem, getting the shopper to go searching is your second. Your web site’s primary design, format, and content material could be the distinction between a sale and shedding a buyer to the again button. Whether or not you wish to construct a web site from scratch or desirous about updating a present web site, here’s a checklist of 5 design no-no’s which can be positive to drive most of your prospects away.
1) Flash Introductions
Along with being horrible for search engine marketing, fashionable net surfers detest the Flash introduction. Intro animations are principally (and thus anticipated to be) a barrier between a buyer and the knowledge for which s/he’s looking out. Even when your introduction accommodates related data or gives a skip button, trash the Flash!
Flash animations is usually a great tool, nonetheless, in case your services or products is greatest described with an audio-visual medium. If you realize your animation helps educate your buyer in your services or products, hyperlink to it on your private home web page, however keep away from requiring a buyer to observe or hear earlier than shifting on to a distinct web page.
2) Computerized Sound or Movies
In case you will need to have music or a video in your homepage, ensure that the shopper is given the choice to view or hear. NEVER have the sound or video play robotically, even when you’ve got a “flip off” button in plain sight. In my view, these are the 2 commonest violations of netiquette (that is etiquette for the web) and can ship your prospects trying to find the again button, not the off button!
3) Inventory Pictures
We have all seen the image of the smiling phone operator ready to take our name, however she stands out like a sore thumb on a small enterprise’ web site. Merely put: inventory images is chilly and impersonal, not the picture you wish to painting to your prospects.
So what is the resolution to filling all of that vacant house in your web site? A digital digital camera! Take footage of your workplace, workforce members, storefront, showroom, warehouse, and so on. These footage 1) present you’re a actual firm, not only a web site and a pair of) give your prospects the sensation they’re coping with precise hardworking folks like themselves.
If you’re anxious concerning the high quality of the pictures you’ll be able to take with your individual tools, hiring a images pupil from a neighborhood school could be a cheap option to make the pictures in your web site look extra skilled. If cash is much less of a problem, knowledgeable photographer may get the work carried out in a day.
4) Photographs of Textual content, As an alternative of Textual content
You shouldn’t encounter this downside in case you are ranging from scratch (in the event you do, change designers!), however I nonetheless come throughout dozens of small enterprise web sites every month which have pictures of textual content as a substitute of textual content. That is the largest search engine marketing (search engine marketing) mistake that may be made. Interval. If in case you have a web site that has nothing however pictures, you might be well past due for an improve!
Along with being an search engine marketing downside, pictures of textual content forestall prospects from copy and pasting cellphone numbers or addresses and different helpful data, however principally it simply seems dated and unprofessional.
5) Clear is King
Easy, clear designs are the brand new dominating design drive on the internet. Most of the most visited web sites on the internet have principally whereas backgrounds, textual content, and a header and footer. Take a more in-depth have a look at a few of your favourite web sites, you may discover they’re deceptively easy!
How do you apply this straightforward design precept? Keep away from black backgrounds, harsh shade palettes, or graphics-intensive designs. This fashion, your content material turns into king, not your design.
Bonus tip: Do your prospects go to a bodily retailer or workplace? If that’s the case, including an image of the skin of your constructing to the “contact us” web page can assist your prospects rapidly establish your constructing and keep away from getting misplaced or lacking your enterprise all collectively.