The Enterprise of the 21st Century: Evaluate


Robert Kiyosaki, the creator of the best-selling sequence of “Wealthy Dad, Poor Dad” books has not too long ago revealed a brand new ebook. This can be a evaluate of this newest ebook, “The Enterprise of the 21st Century”.

He introduces the ebook:

“In The Enterprise of the 21st Century, I will present you why it’s essential to construct your individual enterprise, and precisely what sort of enterprise. However this is not nearly altering the kind of enterprise you are working with; it is also about altering you. I can present you the right way to discover what it’s essential to develop the right enterprise for you, however for your enterprise to develop, you’ll have to develop as nicely.”

The premise of this ebook is you can STILL expertise success in enterprise. Regardless of the “powerful instances” which can be current as a result of worldwide financial disaster, fortunes will probably be made.

However the qualifier is that it’s essential to select correctly.

It’s a present actuality that American staff are competing with staff in each nation on the planet. Many of those staff are HAPPY to do the identical work for one-tenth (or much less) of your present wage!

Because of this – and plenty of extra financial elements – we live in an period of unprecedented unemployment ranges. The charges are sometimes correlated to “The Nice Melancholy” however that’s not a good comparability.

Whereas the odds of people who find themselves unemployed could also be just like Melancholy ranges, we reside in a very totally different world. The extent of training, expertise, and mobility are 100 instances extra superior that within the 1930’s. And but, tens of hundreds of thousands of Individuals are unemployed – or “underemployed” and dealing in jobs far under their training and expertise. That is very true of “Child Boomers” who’ve very slim possibilities of matching their previous jobs.

Robert Kiyosaki touches on this realityin his description of “The Money Circulation Quadrant”. He says ALL earnings earners fall into certainly one of 4 classes, or 4 corners of “The Money Circulation Quadrant”.

The 4 divisions are:

Worker: These persons are on the lookout for an excellent job with advantages. They’re additionally 100% on the mercy of their employers, who’re on the mercy of worldwide competitors. The aim of each worker is to have some cash left after paying all their bills.

Self-Employed: These are small enterprise house owners and sole proprietors, characterised by “Mother and Pop” shops and repair suppliers. Sadly, many displaced staff have tried to open a enterprise solely to search out that they merely “purchased” themselves a 100-hour per week job. In addition they rapidly be taught that once they cease working they cease incomes.

Enterprise proprietor: These individuals perceive that most incomes potential is just attainable by leveraging the efforts of many, many extra. A enterprise builder creates a “machine” that operates across the clock, with out their direct enter in each stage of the method.

One of many HUGE variations within the wealth creation potential of a enterprise proprietor is the authorized and moral potential to file bills on a “pre-tax” foundation.

And the fourth quadrant is the Investor. The Investor has achieved ample wealth in order that their cash now “works” for them! That is the aim that every one individuals try for, if solely to achieve the purpose the place they’ll sometime “retire”. Sadly, right this moment the overwhelming majority of Individuals can by no means retire and not using a drastic discount of their way of life.

Based on Kiyosaki, Enterprise house owners and Buyers signify lower than 20% of the productive inhabitants. Greater than 80% of staff are usually not free to direct their very own schedules – they’re tied to their job or their retailer.

Robert Kiyosaki advises that EVERYONE ought to have the aim of being a self-employed enterprise proprietor. He then writes WHY community advertising and marketing is “The Enterprise of the 21st Century” for these causes:

1. Community advertising and marketing is the simplest enterprise mannequin to transition from worker to enterprise proprietor. You can even begin part-time and transition to full-time. As well as, the price of entry may be very low – normally as little as a number of hundred {dollars}.

2. Community advertising and marketing is a system that gives leaders who’ve a vested curiosity in YOUR success. These leaders – and the obtainable advertising and marketing methods – ALSO present intensive coaching to make you profitable. Normally, these coaching assets can be found for FREE or at a really low price. Word: it’s ALWAYS cheaper to buy the accrued knowledge of profitable individuals than to repeat their errors!

3. Community advertising and marketing supplies the simplest technique of selling a product – that’s, by utilizing private relationships to supply suggestions. (Immediately these suggestions prolong on-line to 1000’s of “pals and followers”)

4. Community advertising and marketing leverages the efforts of dozens, a whole bunch, and even 1000’s of others. All of those persons are engaged on THEIR enterprise but in addition are making a stream of residual earnings for you.

5. Community advertising and marketing supplies nearly limitless alternatives to extend your data and develop your private abilities – which makes you extra useful as a pacesetter and useful resource to others. It additionally locations you within the circle of affect of different leaders who’re within the high 1% of earnings earners and opens up extra alternatives.

6. Community advertising and marketing is a scalable enterprise. There are numerous avenues open to profitable community entrepreneurs. All of those could be expanded to extend the enterprise, throughout the nation or world wide.

7. Community advertising and marketing creates not solely wealth creation however an asset. The enterprise you construct is legacy. You possibly can create a enterprise that can outlive you.

8. Networking advertising and marketing is one enterprise that creates residual earnings. You additionally create a number of streams of earnings – not like greater than 80% of staff who’ve one paycheck and are helpless when that ends. Residual earnings means you earn even when you’re not “working” and you may hardly flip it off! For these causes, community advertising and marketing actually has no earnings ceiling!

9. Community advertising and marketing has no training stipulations. You possibly can even take part if you’re over-educated! There are not any boundaries based mostly on race, age, background, or some other issue which will make you “unemployable” in a typical job search. Immediately, a whole bunch line up for one job opening as a janitor. In community advertising and marketing you may bypass each hurdle and begin instantly.

10. Community advertising and marketing is completely positioned to reap the benefits of fashionable applied sciences. Whereas the business has been profitable for many years utilizing solely face-to-face gross sales strategies, these new applied sciences develop the alternatives exponentially. Specifically, the expansion of social networking provides you entry to 1000’s, even hundreds of thousands of individuals. It is usually a incontrovertible fact that hundreds of thousands are on the lookout for methods to extend their earnings at anybody second.

For ALL these causes, Robert Kiyosaki concludes that community advertising and marketing IS “The Enterprise of the 21st Century”.


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